Comparison of Roman and Greek Architecture

Comparison of Roman and Greek Architecture Architecture has been a fundamental cornerstone for building societies throughout the entire human development. Architecture in general is constantly changing but the ideas that have been formulated tend to come back and influence the next. They say those who forget history are doomed to repeat it and we can see how we are constantly repeating ourselves in terms of architecture. I shall compare and contrast the Greek and Roman ideal styles of architecture, by breaking down both of their discoveries and similarities.Greek architecture has several qualities that mark its work as a fundamental cornerstone in architecture. The Greeks had introduced several interesting factors; the scale of building was now proportioned to that of the human body. Greek architecture had a seemingly positive outlook on things, unlike its predecessors like the Egyptians which brought out the death in architecture. Greek architecture was considered the celebration of life. The most prestigious architectural achievement set forth by the Greek ancestry was the Parthenon, a temple dedicated to Athena.According to The Humanistic Tradition, written by Gloria K. Fiero, the Parthenon represented the apex of a long history of post-and-lintel temple building among the Greeks. The Greeks had introduced three of the five basic columns in classical architecture which are the Doric, Ionic, and Corinthian columns. Opposed to the Greeks, the Romans had never created their own columns rather re-invited the one the Greeks had made, rendering them different in comparison. The Roman’s had created the Roman Doric columns and the Roman Tuscan columns. Both of which are enhanced version of the Greeks’ Doric column.Like most of Rome’s architectural achievements, their work was merely a rendition of past works. Another prime example which was taken from the Etruscans was the Arch, which was fortified by the Romans and in term led to the Barrel Vau lt; according to the Britannica Online Encyclopedia, it is a ceiling consisting of a series of semi-cylindrical arches. Many may say that the works of the Romans were un-original but to the contrary, they had brought forth the use of concrete, walked us through to the introduction of 50,000 miles of road and provided us with fresh flowing water from the aqueducts they had constructed.The beacon of Roman architecture is the Pantheon, according to The Humanistic Tradition, is Roman technical ingenuity and dramatic spatial design. Architecture in general is constantly changing but the ideas that have been formulated tend to come back and influence the next. Through the comparisons of these two major architectural influences we see that my theory of expansion in architecture is in fact true.Through the comparison of Greek and Roman discoveries and similarities we notice the link between adapted to change in architecture and the influence one civilization has on the other. Work Cited: -F iero, Gloria k. ‘The Humanistic Tradition’, McGraw-Hill, New York, 2006 â€Å"barrel vault. † Encyclop? dia Britannica. 2010. Encyclop? dia Britannica Online. 07 Dec. 2010 â€Å"The Five Basic Greek and Roman Columns and Arches. † Essortment Articles: Free Online Articles on Health, Science, Education & More.. 2002. Web. 07 Dec. 2010.

Boon Rawd Brewery Company Essay

Throughout the years, Boon Rawd has diversified into an award-winning brewer and beverage maker, exporting its globally recognized products worldwide. The key to success and also be a mission statement is â€Å"Transparency! We do the right things. We live as a good citizen and don’t cut corners.† This principle is one of many that have helped Singha obtain the largest market share for beer in Thailand. Domestically, the company sees strong growth in the beer segment dominated by Singha. It expects local demand to grow 6 percent next year to 1.2 billion liters by inaugurating a new facility in 2009. Aside from Singha, Boon Rawd sells other beer varieties, soda water, drinking water, ready-to-drink fruit juices, ready-todrink coffee and tea beverages under various brands, such as Thai Beer, Leo, Moshi and B-ing, a flavored vitamin functional drink. Although Boon Rawd got many awards in â€Å"beer capitals† such as Brussels, Osaka, America, Australia and New Zealand but in the word of president â€Å"you have to dare to challenge the outside world† which makes them still not to  stop expanding their market and find new opportunities over time. Consequently, we decide to analyze and evaluate them for the purpose of getting insight in their international management plans, their competitive advantages, and their human resource management. Besides, this study is also included with countries analysis, industry analysis, and international market too. For the courses of action, we begin with SWOT analysis of Boon Rawd including with providing the company background. Then we do the countries analysis such as GDP, population size, inflation and business environment in those countries. Next, we also find the information that can be fit to Boon Rawd products by studying from primary and secondary sources and do PEST analysis. Lastly, we would examine the marketing strategies of Boon Rawd such as how they trained their employees, how they developed their products, how they could make and retained the international customer relationship in order to penetrate those international markets and find the best way that can make them success in long-term future. Corporate BackgroundWhich industry or industries is the firm operating in?†¢Define the company ´s industryBoon Rawd Brewery Co. Ltd. is the largest and the oldest brewery in Thailand. It was established in 1933 by Boonrawd Srethabutra, on whom HM King Prajadhipok Rama VIII bestowed the aristocratic title of Phraya Bhirom Bhakdi. In that time Thailand was called â€Å"Siam† until 1939 it was changed to Thailand. Nowadays the brewery is still under the Bhirom Bhakdi family management. At first the company produced and sold only beers like Singha, Leo and Thai beer, which Singha is the most famous and popular beer. Later when the company had grown to produce over 800 million liters of beer they started to producing soft drinks as well. They are producing drinking water, soda water, ready-to-drink juice, ready-to-drink green tea, B-ing â€Å"lifestyle functional drink† and some other soft drinks also. So The Boon Rawd Brewery specialized to Brewery and soft drinks industry. Today they have over 2000 employees in nine factories across the Thailand. They produce annually over  one billion liters of beer and much more other drinks. Who are the customers?†¢Identify and segment target customersThe Company has a versatile range of goods and that ´s one of the reasons to succeed. They sell necessary product like simply drinking water and everybody has to drink water to stay alive. Beer is also popular among adult and young adult nations and they have both quality and cheap beers so they can reach most of the customer, who drinks beer. Juice and that kind of soft drinks are for everybody as well, but especially children and teens like to drink juice a lot. Green tea and coffee are more for adults. So they can sell products to huge part of the population. Where does the company serve?†¢Define company ´s geographic scopeThe company primarily operates in Thailand, where it is headquartered in Bangkok. Network of The Boon Rawd Brewery Co. includes three breweries and six soft drinks factories all over the Thailand. Other factories located in strategic regions across The Thailand, in Chiangmai, Khonkaen, Singburi, Ayutthaya, Pathum Thani and Surat Thani. The Boon Rawd Brewery Co. Ltd. owns two breweries in German. The first one located in the town of Mittweida, that brew Mittweida beer and the second one brews Gerand Hartmanndorf beer in the town of Gerand Hartmanndorf. Nowadays their products are exported to over 25 countries around the world. The largest export country is neighbor country Cambodia; followed markets are in United State, United Kingdom, Singapore, Malaysia and Japan. In addition they sell their product to China, Philippine, Laos and Vietnam. Sometimes they sell product to some other neighbor countries as well, but sales are sporadic. What needs are being satisfied by the company ´s goods or services?†¢Define the company ´s core products/servicesBoon Rawd brewery has regained its market leader of beer in Thailand. Singha beer is the leading product of the Boon Rawd Brewery Co. Singha beer has been Thailand’s most popular beer for many years. Leo is also famous beer brand, but they have another strategy with  Leo, when Singha beer is high quality, good and nice beer, Leo is cheap and less quality beer. The company sells Thai beer as well, and lot of different soft drinks, like ready-to-drink juices, ready-to-drink green tea, drinking water, soft water and something like that. What are the company’s distinctive competencies?†¢What resources does the company have?†¢What capabilities does the company possess?As previously was mentioned, Boon Rawd Brewery has 2000 employees in 9 factories in various parts of Thailand. This eases the distribution in the country internally, but it also facilitates the company to respond to the already widespread demand throughout the world. If the demand will grow even further, it is necessary to add resources so that supply will keep up with demand. Boon Rawd Brewery has a ready customer base and especially Singha has been received positive welcome also widely outside of Thailand. Thus, if the company desires to internationalize to the wider world, it is a smaller problem, because it is already well underway and the groundwork for potential follow-up measures have already been made. Boon Rawd Brewery provides and offers different kind of products to different kind of customers and their needs. As previously mentioned, the Boon Rawd Brewery has a wide range, which includes various drinks from beers to juices and from energy drinks to soda water. This kind of range, which has planned with widely thinking, provides a more stable support for the company’s activities. So, if the company’s some of their individual product’s sales might drop surprisingly, the company is not so vulnerable. Which generic strategy in currently used by the company?†¢Based on the value-chain analysisCurrently, Boon Rawd Brewery invests to the visibility of company and making products more familiar among consumers. The company also makes its share of supporting important societal issues. It invests to sport, culture and environmental. It has brought to use A Waste Water Management System, which is designed to minimize the environmental impact on the Chao Phraya River. Boon Rawd Brewery has its own factories in Thailand and in addition, it currently owns 2 other factories in Europe. The company is expanding slowly but with certainty around the world. So far, customers are widely from different parts of the world, so it seems to be only a matter of time before the company decides to buy or set up new factories in other countries. The fact that the company has won several awards over the years in relation to the quality of beer, says that the company invests a lot of resources in the actual beer making process. Country analysis and attractiveness assessmentBrazil PEST analysisPolitical:1.Brazilian citizens are free to relocate throughout the country. In addition, all citizens are free to engage in any business activity, as long it is a legitimate activity. It’s a positive policy for us to take a share of Brazilian market. 2.Citizens or non-citizen, are allow owning private properties in Brazilian territory. Governmental offices issue a title of property, which guaranty one’s ownership of a real, personal, or intellectual property. The process of issuing a property title can be somewhat time consuming; however, when the process is due, the owner is protected by laws, and enforced by judicial system. In addition, some Southern cities had successfully settle negotiations over public land in order to help low income citizens to own a private property. This kind of law and political environment can ensure the safety for our intelligent property of beverage and ownership for brewery and all the assets we owned. 3.Brazil has no yet achieved institutional stability. Government, courts, school, business, and specially law enforcement are struggling to bring solid bases of stability for Brazil. Fernando Henrique Cardoso, former president, did a good job in recognizing the state’s responsibility for the injustices during dictatorship. On the other hand, violations of human rights still an issue in Brazil, Inflation seems under control for now, but Brazilians had experienced inflation as high as 5,000 percent a year, during late 80’s. Most recently, the revocation of rules, and addition of new  provisions are still happening in Brazil. Therefore, skepticism is among Brazilians, and international observers. 4.The banking system in Brazil has been improving over the past few years; however, more than 50% of the Brazilian population has no means to ever get a bank loan, neither open a bank account. The first problem is that millions of Brazilians have low income. The second problem lies on the credit bureau, which has a deficiency on tracking one’s credit history. Most Brazilians prefer to use the direct financing system, in other words, a store finances one’s purchase, breaking it in small monthly payments, and charging very high interests. If the individual do not pay his or her bills, then the store can confiscate the product, and report his or her name to the credit bureau. 5.Brazilian legislators are far from calling themselves effective in work. Brazilian economy still has non-satisfactory fluctuation, more than 40% of the population lives in total poverty, infant mortality is high, transportation and educational system have big issues to be solved, and crime and corruption are a huge problem. After Fernando Henrique Cardoso, former president, first year in office, several denounces came about some Brazilian legislators being involved in scheme and corruption scandals. Such news did not surprise most Brazilians, except for the fact that someone had the courage to speak out. 6.Brazilian government has a long history of resisting the increase of minimum wages. Its main reasons are: a) if minimum wages increase the Brazilian government will not have enough money to pay for all the social security pensions, and governmental employees; b) factory companies say that if minimum wages are increased it would be catastrophic for the companies growth, since their budget for wages and benefits will increase tremendously. In addition, companies claim that if the minimum wages are increase some companies will be force to file for bankruptcy with leads to lay-offs, and increase of national unemployment rates. Our company should be much careful about this. 7.Brazil has some of the most strict environment protection laws in the world; such laws are design to protect citizens, the fauna, and flora of Brazilian territory. Despite of the governmental efforts, the process of reinforcing such laws has not been successful; part of it is due to the inefficiency of some governmental agencies. For example, the Instituto Brasileiro do Meio Ambiente e dos Recursos Naturais Renovaveis (IBAMA) is an the governmental agency responsible for the formulation, coordination, execution, and reinforcement of environmental laws. 8.Any country must protect and promote national enterprises; however, Brazilian government is being over protective. It causes an unbalance cycle of dependency among Brazilian enterprises, which have more to lose because free market would promote competition, and consequently it promotes the development of new technology and money flow. Brazilian government has a long history of being over protective toward its national enterprises. The means in which the government uses as protection strategies vary and it changes time to time. For example, Brazil has an extended list of shipping requirements for imported goods; these requirements cause a difficult time to foreign enterprise, and the process of shipping a nightmare. In addition, the import taxes are high, restrictions on foreign-produce advertising is a strict, and complex bureaucratic process–all make foreign enterprises less capable to compete with Brazilian enterprises in Brazilian territory. Economic:1.Brazilian government requires that all business transactions be made in Brazilian currency (reais), and all foreign currencies must be converted before any business transactions. 2.Brazilian government requires that only one currency be use inside the country, and the Brazilian currency is called the â€Å"real†. However, many businesses will accept dollar or euro as form of payment for good or services. Many Brazilians will save the foreign bills as form of investment because they believe that such currencies will rise in value, and if they not, at least it will not devalue as reais would. In addition, some fortunate business people prefer to be paid in dollar because it, later, will be transported outside the country. 3.Brazilian government has been consistently causing a budget deficit in its domestic budget. In other words, the Brazilian government has been spending more than it collects from taxes each year. 4.Many Brazilian citizens dream with the idea of opening their own business; however, due to high taxation, and labor benefits Brazilians are skeptical about the risks of opening a small or median enterprise. Nerveless, Brazilians citizens welcome new business enterprises because it generates jobs for the citizens. On the other hand, there is a popular believe that if one opens a business enterprise he or she must dodged taxes. Brazilians often avoid paying taxes, as much and as long as they can, because they not believe in the socialist system. 5.Between the years of 2001 through 2003, Brazil shows minimal signs of vulnerability to outside forces. Brazil’s foreign trade impact ratio was gradually increasing during the period from 1999 to 2008. It is likely that Brazil could create more wealth to its citizens by increasing its foreign trade impact. Social:1.In Brazil, one’s ability to create wealth is filled with barriers, especially for low background citizens. It is important to say that if one’s will is strong, he or she might have a chance to advance economically; however, such dream is not a reality to millions of young Brazilians. First, Brazilian education system does not embrace the minority groups. Ironically, the public universities, free education, are primarily composed of elite youth, and private universities are composed of poor or middle class youth. Several philanthropic entities focus on helping Brazilian kids to develop some kind of skills, in order to help them to get a job, but these entities mistakenly forget to encourage and educate kids to pursue an academic life. In general, Brazilian society believes that if one has born poor, he or she will never make a good living. 2.Crime rates in Brazil have been increasing, and many are not reported. This perception frequently can compromise one’s decision of opening a small or  media enterprise. Police fails to assure safety for citizens as well for business. Into the large corporations such fear is reduce due to fact that large companies can afford to pay for an team of security guards. These are what our company should focus and pay a attention to what will hurt our line of business. 3.Protection of public health and safety in Brazil is quite bad, because infant mortality and mal-nutrition are the leading reasons fo1r death among children between ages one to five. Mal nutrition still kills children and adults in Brazil. In addition, the Brazilian government has poor management of waste, and food inspections. The Brazilian government has a long way to go before infant mortality rate decreases to worldwide standards. Technological:1.Brazilian communication system is good. Cities and countryside are equipped with many means of communications (phone, cell phones, fax, television, radio) with exception of computer. The use of computers as a mean of communication is a process that has been growing in Brazil, but due to the high cost of computer hardware it stills a slow growth. The most popular mass communication is television, and Brazilians love soap opera. TV networks strategically start the TV news between the hours of the most popular soap opera, seven to eight p.m. In addition, house and cell phones became more affordable for Brazilians since the Brazilian government had privatized its telecommunication corporation. There is a real potential growth for computer in Brazil. It is believe that soon, the Brazilian government will facilitate and lower taxes for import of computers, which will make computers much affordable item to Brazilians. These infrastructures can ensure that our local communication and promotion can be done efficiently and effectively. 2.Brazilian transportation system is reasonable; it has some good and bad sides. Brazil has roads, rail, air, and ships, but not all works efficiently. Brazil is fortunate because it has south to north regions connected by the Atlantic Ocean. Therefore, the navigation system is good for transporting large volume of goods throughout the Brazilian coast, but it is not good for transporting people due to long journey. The Brazilian  air system excellent, and recently it is becoming more affordable to Brazilians, but still not cheap to many. The railroad system is, with exception of urban rails, in precarious condition. It requires a great amount of capital investment, mostly for repairs of rails, newer and faster trains, more employees, and newer distribution of rails throughout the country. In similar situation are the roads of Brazil. Highways and interstates are in great need for repair and expansion. Many enterprises have difficulties in transporting goods among states because the highways are very dangerous. Brazilian highways and interstates are filled with dangerous fissures on the road, not enough roads, and damaged bridges. To make things worse, highway pirates are a big problem in Brazil. Often, the news channel announces the robbery of a loaded truck, and the death of the truck driver. High rates of lost, employees and goods, forces enterprises to reevaluate the company’s expansion due to high costs and risks of transporting goods. This base can help us to which transportation tools we should focus and which we should avoid to use. India PEST analysisPolitical:1.slow-down in government decisions due to political instability2.adverse changes or unpredictability on foreign investment, import, ownership, pricing or tax issues3.unexpected delays and cost-overruns due to overlapping governmental jurisdiction4.In recent years, successive Indian Governments have sought to improve the performance of these programmers by decentralizing their administration, vesting village governments with greater responsibility for their monitoring and oversight. An academic literature hypothesizes that socioeconomic divisions within villages and the weak political strength of the poor reduces the effectiveness of decentralized programmers since, under these conditions, elites are able to ‘capture’ funds intended for the poor. This paper argues that the effect of administrative decentralization of poverty programmers and local public goods on the magnitude of benefits to the poor depends not just on their political strength but also on the incentives the non-poor have to improve the welfare of the poor. The design of policy pays insufficient attention to such incentive issues. Empirical analysis provides support for this belief. The regression analysis of the paper reveals that welfare receipts affect the labor supply decisions of the poor and that the  implementation of welfare programmers under control of village governments takes these effects into account.

Marketing strategies of Apple Inc Essay

A study on the marketing strategies of Apple Inc (Dissertation)Document 1. †A study on marketing strategy of Apple† December 2012 I †Critical Analysis of using marketing strategies of branding Apple Inc† Maha H 2. †A study on marketing strategy of Apple† December 2012 II Declaration I hereby declare that this dissertation is my own original work and is the result of my own investigations. This dissertation research was conducted to fulfill the requirements of BA (Hons) in Business Administration (Marketing) associated with University of Wales. XYZ December, 2012 3. †A study on marketing strategy of Apple† December 2012 III Acknowledgement I would like to thank a bunch of people who helped me in completion of my dissertation like: My facilitator for guidance and support throughout the dissertation. All respondents and friends for filling in the questionnaires. My family for constant support and motivation. 4. †A study on marketing strategy of Apple† December 2012 IV Abstract , computernicsconsumer electroApple Incorporation is a multinational company that creates and sells The.billionabout US$16363 stores worldwide, with global sales of, insoftware, and personal computers are mainlyiPadand theiPhone,iPodline of computers,Macintoshlikeknown products-company’s well e due to high brand awareness related to these products. Applerecognized as a source of competitive edg ,Final Cut Studio,Aperture,iWork,iLife,iTunes,Mac OS Xalso sells other branded products like, .iOSbrowser andSafari,Logic Studio The main objective of this study is to analyze the importance of using marketing strategies of branding in Apple Inc. The study will help to find out about the related benefits of branding mainly. The details of the study will help us to learn about the consumer’s awareness about the brand and how their loyalty can be increased in order to gain a competitive edge. Also, analyzing the importance of branding can help us to find out about the Apple brand’s strengths, weaknesses, opportunities and threats, by using SWOT analysis tool and by using STP process, we can know how to segment the market, target the customers and position the products/services. Whereas, by using 4 Ps of marketing mix, we can find out about the branded product, its price, promotion and placement. Therefore, since the competition in the technology industry is increasing, ‘A study on using marketing strategy of branding in Apple’ will help the company in staying at the top of consumer’s mind, to cope up with the changes, to gain competitive edge, to attain goals  set by the company, to make improvements for the future related to products, its pricing strategy, communications used to promote and the placement of the product. Therefore, it will help us to evaluate whether branding will affect Apple Inc’s success rate or not. 5. †A study on marketing strategy of Apple† December 2012   Introduction 1.1 Technology Industry Wiki invest (2012) Technology states, the technology industry provides foundation for activities such as, chip production, information and communication systems, and computer systems. The companies belon ging to this industry serves as developers and manufacturers of the products which increase efficiency and production of cell phones, computers, televisions, and other communication and information systems. It is a huge industry with a high growth potential, but it is sometimes go through volatile cycles, like the semiconductor industry. As chips are getting smaller and globalization is increasing, demand for faster and efficient technology, demand for technological industry in increasing. 1.2 Introduction to Apple Incorporation Apple Incorporation is a multinational company that createst,tha,statesApple store(2012)Wikipedia 363 stores, computer software, and personal computers, selling inconsumer electronicsand sells oncompany was first foundedThe.billion in merchandiseabout US$16ide, with global sales ofworldw and thenRonald Wayne, andSteve Wozniak,Steve Jobsby, CaliforniaCupertinoApril 1, 1976 in he company was named as Apple Computer, Inc before for the first 30Ted on January 3, 1977.incorporat The company’syears. The word â€Å"Computer† was then removed from its name on January 9, 2007. Now the company’s.consumer electronicson personal computers shifted towardswastraditional focus , along with theiriPadand theiPhone,iPodline of computers,Macintoshknown products are the-best suite ofiLifemed ia browser,iTunes,)operating system(Mac OS Xother line of products including, (professionalAperture(suite of productivity software),iWorkmultimedia/creativity software, , aLogic Studioindustry),-(suite of professional audio and filmFinal Cut Studiophotography package), (mobile operating system).iOSweb browser andSafarisuite of music production tools; 1.2.1 Mission statement of Apple Inc According to Apple Inc (2012), †Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is  defining the future of mobile media and computing devices.† Another mission statement is:†Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.† 8. To find out about the branded product and its related price, promotion and placement and to find out the strengths, weaknesses, opportunities and threats the company may be facing.ï‚ · To find out about the benefits of branding for the company and to find o ut how branding helps to gain a competitive edge by differentiating themselves and how it increases customer loyalty and increases brand awareness. To analyze the importance of using a marketing strategies of branding for Apple Inc and to find out how STP strategies helps Apple’s brand. Toinnovateonaregularbasis. 1.2.4 Major competitors of Apple Inc Samsung, Microsoft, Dell, HP, Blackberry, Nokia 1.3 Motivations of research: As the competition in the technology industry has increased, it has become mandatory to make a study on the importance of using a marketing strategies of branding for Apple, to stay at the top of consumer’s mind, to cope up with the changing environment, to gain competitive edge, to make improvements in future and to attain goals set by the company. 1.4 Research Objectives: Toopenmorestoresevenoninternationallocationsto increase sales and dominate world market. ï‚ · Tokeepcreatingandreleasingcomputersandconsumerelectronics those are user-friendly. ï‚ · To obtain products and services within tight timeframe, at a cost providing the best value to the customers and shareholders. ï‚ ·Ã¢â‚¬ A study on marketing strategy of Apple† December 2012 2 1.2.2 Vision Statement of Apple Inc â€Å"We believe that we are on the face of the earth to make great productsAccording to Apple Inc (2012), and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the t we need to own and control the primary technologies behind the products thatcomplex. We believe tha we make, and participate only in markets where we can make a significant contribution. We believe in hat are truly important andsaying no to thousands of projects, so that we can really focus on the few t pollination of our groups , which allow us to-meaningful to us. We believe in deep collaboration and cross innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in honesty to admit when we’re wrong and the courage to-company,  and we have the selfevery group in the change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.† 1.2.3 Objectives of Apple Inc As stated on the website Apple Inc (2012) are: 9. †A study on marketing strategy of Apple† December Does branding really contribute in making a difference in Apple Inc’s success? 1.6 Organization of Study: Chapter 1: Introduction Chapter 2: Literature Review Chapter 3: Methodology Chapter 4: Research findings, data presentation and data analysis Chapter 5: Conclusion and Recommendationsï‚ · How will using STP strategies, 4 Ps of marketing mix and SWOT Analysis help to enhance Apple’s brand? ï‚ · Does branding allow Apple Inc to charge premium for its products and yet maintain customer loyalty? ï‚ · Does branding allow Apple’s customer to easily recognize and recall the company and its products? ï‚ · Does branding helps Apple to differentiate its products from its competitors, by gaining competitive edge? ï‚ · Does branding allow Apple Inc to communicate company’s objectives, mission and vision clearl y to their customers? 2012 3 1.5 Research question: 1.5.1 Leading question: What benefits will Apple and its customers benefit from after using branding marketing strategy? 1.5.2 Subsidiary questions: 10. Brand recognition- is when the consumers have good knowledge of brand when they are asked questions related to a specific brand and they are able to differentiate a brand on the basis of having noticed or heard about earlier. E.g. Is I-phone related to Apple or Samsung?ï‚ ·Ã¢â‚¬ A study on marketing strategy of Apple† December 2012 4 CHAPTER 2: Literature Review 2.1 Introduction This section will provide the details about the qualitative data, providing a foundation for all the details to follow. 2.2 What is branding? According to Kotler (1999), branding is a †name, term, sign, symbol or design, or a combination of all these that identifies the goods and services of one seller or group of sellers and to differentiate them from those of competitors.† Branding does not only allow your targ et market to choose your company over the competitor’s, but it helps in getting your prospects to see you as the only company that provides a solution to the consumer’s problems. It provides a company’s with a recognizable and trustworthy badge of originality, an intangible guarantee, i.e. a promise of performance that the product will meet with desired consumers’ expectations. 2.2.1 Apple’s Branding Strategy According to Marketing minds (2012), Apple Inc. uses the Apple brand to  compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers/laptops and related software, the consumer electronics industry with products such as the iPod, digital music distribution through iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. The company is also establishing a very strong marketing presence relative to the rival (Google) in the advertising market, via its business Apps and iAd network. Steve Job s, the co-Founder of Apple, described the company as being a â€Å"mobile devices company†, largest in the world as their revenues are bigger than Nokia, Samsung, or Sony’s mobile devices business. 2 .2.2 Brand Awareness It is when the consumers are familiar about the life or availability of the product. It is the degree to which consumers associate your brand with a specific product/service. As indicated by Management study guide (2012) in their article † What is brand awareness?†, Brand awareness may include of: 11. It strengthens user loyalty Apple has a branding strategy that focuses on the emotions. Apple brand’s personality is about lifestyle, imagination, liberty regained, innovation, passion, hopes, dreams and aspirations, and power-to-the-people through technology. The Apple brand personality is also about simplicity, making life easier for people as they have people-driven product design, and is a humanistic company with a heartfelt connection with its customers. 2.2.4 Apple’s Brand equity According to Investopedia, it is the premium value that the company realizes from a product with a recognizable name as compared to its generic equivalent fi rm. Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability. Also, mass marketing campaigns may help to create brand equity. Brand equity is said to be positive if the consumers are willing to pay more for a branded product than for a generic one. Brand awareness plays a key role in building brand equity. Create reliable brand image, slogans and taglines, helps to strengthen brand awareness which therefore improves brand equity. Marketing minds (2012) also states, Since Apple has strong brand awareness, it has high sales and high market share, and the consumers are well acquainted and familiar with the brand and its products. They are also  willing to pay premium price for their products, relative to the competitor’s brand due to Apple’s positive brand equity. Apple is not just intimate with their consumers but there is a real sense of community among users of its main product lines. Therefore, this also helps to create consumer’s brand loyalty (where brand loyalty is when the consumers become committed to your brand, ch oosing it over competitors and making repeat purchases over time.)ï‚ · It motivates the buyer ï‚ · It connects your target prospects emotionally ï‚ · It confirms your company’s credibility ï‚ · Helps to deliver the message clearly ï‚ · Brand recall- It allows a customer to recover a brand from his memory when given the product class/category, needs satisfied by that category or buying scenario as a signal, i.e. if they are able to recall the brand from their memory. E.g. Showing a logo of Apple’s brand, and asking which brand does this logo belongs to. 2.2.3 Apple’s brand personality As stated by About.com (2012), †What is branding and how important is it to your marketing strategy?†, a good brand helps a company to achieve these objectives: ï‚ ·Ã¢â‚¬ A study on marketing strategy of Apple† December 2012 5 12. †A study on marketing strategy of Apple† December 2012 6 2.3 Benefits of branding a company (Apple) 2.3.1 Emotional Appeal – As stated by Clarity marketing LTD (2005), emotional appeal helps a great deal in targeting customer’s emotions with product names. A strong, recognizable brand will acts like a ‘short cut’ in decision making process, as the customers don’t dither over alternatives or compare options where there is no clear point of difference, and instantly chooses your brand as they know what it stands for. For instance, as Apple manufactures technological items, the name of each product clearly reflects technological aspects like iPod touch, which indicates that it is a product that allows you to play and choose music through touch properties. It therefore, helps in creating an integrated appeal to specific emotions promoting the product recognition and sales. 2.3.2 Memorability and Familiarity – According to Marcia Yudkin (2012), brand helps to create a reputation and good will for a company. It is very hard for customers to refer to a company as â€Å"that whatsitsname store† or to refer business as â€Å"the shop from the Yellow Pages.† In addition to the company name, it gives people to give constant reminders reinforcing the identity of companies they will want to buy from. Memorability can come from the logo, its design, color, style etc which  helps to nail your company’s name in the minds of the public. Similarly, after your brand is nailed in the minds of your customers, that’s when your customers have become familiar and aware of your company’s existence in the market. Branding allows having huge effects on non-customers too. Psychologists’ studies have proved that familiarity develops liking for it. Also, the customers who have never bought from your company, may many tomes be willing to recommend your company to others even without having any personal knowledge of your products or services. Therefore, the half bitten Apple logo and the brand name ‘Apple’ help a great deal to help customers remember, be familiar and recommend the brand to others. 2.3.3 Premium image and Premium price – Branding allows a company to differentiate themselves from competitors existing in the market, because of which instead of dealing with price-shoppers the customers become eager to pay a higher price for your company’s goods and services. A strong brand let the customers associate themselves as being a company that offers premium quality, trendy products and is offering unique products that other companies are not offering. 2.3.4 Extensions – When your company’s brand is well-established, you can spread the respect you’ve earned to a related new product, service or location and win acceptance easily of the newcomer. For instance, when Apple introduced a new product extension line of Ipad, the customers trusted the brand so they didn’t feel reluctant and bought Ipads anyway, making these tablets quite popular of its kind in the market. 2.3.5 Loyalty – When customers have a positive experience with your company’s brand, they are more likely to buy your products and services again in future rather than the competitors. Customers that are closely bonded with your brand’s identity may not only repurchase what they bought earlier, but may also buy related items of the same brand, and recommend your brand to others and resist the lure of a competitor’s price cut. The brand identity helps to create and anchor such loyalty.

CASE 7 Study Example | Topics and Well Written Essays - 250 words

7 - Case Study Example tead of passenger shippers to ensure that the nighttime services offered by the cargo shippers coincided with later afternoon pick-ups and next-time deliveries (Hill, 2011), which were actually the choice of customers. Again, Federal Express took much responsibility of the services it offered to customers and this has remained till date. This is done by ensuring that even in the case of door-to-door deliveries the company uses its internal delivery agents instead of relying on external third party companies. With this, customers are assured to guaranteed delivery and are well informed of whom to go to when the need arises. Computer companies that follow different business models are Apple and Dell. Apple follows a cost leadership strategy emphasizing quantity over quality with its Big Bell Value menu. With this, the company perceives growth from a perspective where every individual entering the premises of the company can get as many information and communication technology tools as possible. As more people are served with various hardware and software, even at lower prices, the accumulated revenue increases. Dell follows a focused differentiation strategy with its limited hardware manufacturing. Unlike Apple, there is total absence of software manufacturing. With this, there is a belief in the need to specialize in one area only so that with the provision of quality products, costs can be increased to meet expected revenue

Small and Medium Enterprises in the USA Case Study

Small and Medium Enterprises in the USA - Case Study Example In this chapter, all the problems and issues that are associated with a small scale business have been discussed, including their aims and objectives and how these businesses function on such a small scale. Their main sources of finance, as well as profit capabilities, have been discussed, as well as the ways by which these businesses tend to make money.  ASME functions on a very small level and the employees that are usually working in an SME are quite illiterate or do not have the desired level of qualification that is needed. Commonly, a small scale business can be functional in several ways. For instance, a small handicraft business would be regarded as an SME. This is because i) the number of profits generated by a business is quite low and not consistent and ii) the number of employees that are working in an SME is lower than 50, which is the actual limitation set by the European Commission. A ‘medium’ sized business is one which functions on a slightly larger sc ale as compared to a small business, and as described by the EU Commission, the number of employees in a medium scale business is more than 50 but less than 250. There are several issues that arose while this research was undertaken. Due to the lack of records that are unavailable, most of the research had to be undertaken on a purely qualitative level and very little quantitative data was found with which a proper extract an idea could be generated about small business. Furthermore, the types of businesses that are functioning on a small scale level are quite diverse. For instance, an online business is a small scale business, because the profits generated online are usually not as high as compared to a large scale business, and the numbers of employees in such a business are usually quite low. On the other hand, an agricultural business is also a small scale business, because the number of employees that are hired for agricultural purposes is not that high, and therefore their ill iteracy causes a huge hindrance in proper communication (Goodman, 2003).  Ã‚  Ã‚   Another research issue that arose was the fact that a small business keeps very little records of their past dealings because of the lack of space or storage data. Therefore, most of the claims made by small businesses could not be verified and only after extensive research could it be found whether the word of a small scale business entrepreneur was true or not. This caused a problem because all data that had to be included in the research needed to be verified and validated, and it took a lot of effort and intellect in order to come up with the right results.

Young adults books Essay Example | Topics and Well Written Essays - 1750 words

Young adults books - Essay Example Social and economic problems make the situation still worse. Shattered is one of the Bluford Series book, by Paul Langan. The story is weaved around the problems of teens in a predominantly black school. It is the same old problem that has confronted the younger generation through the Ages—it is between him and her! Darcy Wills is the prime character in the story. By dating a boy named Hakeem, who has a stuttering problem, she derives instant sympathy from the readers. But not for long! Hakeem leaves Bluford for a short break to Detroit and then returns. In the meantime, Darcy has knowledge that he has another girlfriend and she is kept in dark about this relationship. The love-transaction is not over. Darcy too has been seeing another boy, and he loved her so intensely and as the proof of his desperate love, made a daring attempt to rape her, but her Dad rescued her from the dastardly act well in time! Perhaps that was his only contribution for the welfare of the family, by the otherwise drunkard father. When Darcy’s parents have their own personal problems, what family ideals they can impart to the children? The story makes an interesting read for the adults for obvious reasons. They may see part of their own perverted aspects of personality in the story. If one tries to extract some moral from the story, it could be—don’t keep anything hiding from your intimate friends, especially the boyfriend. Don’t come to judgment about any individual unless you verify the facts. As for your parents, try not to interfere in their problems. Love them both, if possible. Soon, the compulsions of the circumstances will bring them together, and they will understand that it is in their own interest not to create fresh problems and solve the existing ones. How the parents can cope up with children like Martin Luna? How students like him can pay attention to studies, haunted with the killer

Analysis and Importance of Peter Voulkos' Work in Ceramics Research Paper

Analysis and Importance of Peter Voulkos' Work in Ceramics - Research Paper Example This discussion will also include an analysis of some of this artists’ work. Biography Peter Voulkos is a well-known ceramic artist who in the 1960s was honored as the leading ceramic artist in California. He is acknowledged for raising ceramics to a higher rank of pensiveness and articulation of a person’s ideas. Peter Voulkos was born by his Greek immigrant parents in the year 1924. He went to school in Montana State University, where he studied painting and ceramics. He also won himself a masters of fine arts degree in California College of the Arts. Production of dinnerware was the first activity he undertook in his ceramics career. He later pioneered a department of art ceramics in Otis College of Art and Design and University of California, Berkeley. In the latter university, he worked until the year 1985 from 1959. His work was influenced by abstract expressionism whereby they renovated traditional ceramics to large scale and non-traditional ceramics (Carasso 56) . Peter Voulkos began his ceramics work in his senior year in the year 1949 at Montana State College. Despite being a ceramic artist, Voulkos also used other materials in his sculptures. He used bronze, and in other cases, he painted his works. Some of the pieces of art he made using bronze casting are Missoula and Bucci. In his later years, Voulkos was initiated into the use of wood-fired to make his sculptures. His work is found in quite a number of museums all around the world such as Museum of Modern Art, found in New York, Kyoto National Museum of Modern Art, found in Japan, Victoria and Albert Museum, in London, and The National Gallery, in Melbourne, Australia among other museums. Voulkos normally did his work in the presence of an audience. This was to help the audience, which was inclusive of other artists, to understand the techniques he used in his work. His work many times comprised of a plate, ice buckets, and stacks with wood firings. Normally, this ceramic artist dest royed other smaller pieces of art then made a new one of a larger scale. Peter Voulkos passed on in the year 2002 due to a heart attack after leading a ceramics workshop at a college in Ohio, Bowling Green State University (Carasso 57). Significance of Peter Voulkos ceramic work Peter Voulkos has been of great importance to the field of ceramics. To begin with, he facilitated the movement of abstract expressionism. This as stated above entailed the transformation of traditional ceramics to non-traditional ceramics. He amongst other artists made use of this movement in their artwork. This enhanced the way in which they expressed themselves. Peter Voulkos made the transition easy by elevating the conservative ceramics above the accepted limits. This formed a platform for abstract expressionism. Through this mode of expression, he managed to be the leading sculptor in the 1960s and created an avenue for California to be a centre for moulding using clay. This show the role he played in improving the use of clay in ceramics. It also illustrates his role in the facilitation of abstract expressionism, which faced challenges then, but currently is being used by many artists. Voulkos also loved working with an audience. This is of great importance since it created a channel through which he could educate his students on how he created his pieces. It also created an avenue for other artists to learn relevant techniques that could assist them in their work. As a result of this,

Economics for Business and Management Essay Example | Topics and Well Written Essays - 2750 words - 1

Economics for Business and Management - Essay Example As we know that resources are scarce and wants are unlimited, so there are alternatives uses of the resources available with us. Therefore there has to be a way to make the most efficient allocation of resources, where the largest number of wants is satisfied (Glossary, 2011). Some of the most common ways of allocating resources include Command economy Free market economy Mixed economy Free market or pure market economy refers to capitalist economy where the resources for production of goods and services are allocated by market price, which is determined by market forces of demand and supply. Command economy is one in which resources are allocated by a central authority, and the good of maximum number of people is looked for. Mixed economy is a combination of both pure market and command economy. In it there is private as well as public sector, the private sector comprises of individuals who are free to allocate resources anywhere they want as long as they have the financial strength to do so, whereas the public sector comprises of government control over the economy to an extent. Demand refers to the quantity of goods or service that consumers desire to have at a given price. The law of demand says that as price of a product goes up, its quantity demanded falls, with other things held constant. The reason for it is that as the price goes up the opportunity cost of buying it also rises so people are willing to forgo its consumption and look for alternatives. The graph below shows

Compare SPAIN and AUSTRIA on their GDP per capita over the last three Essay

Compare SPAIN and AUSTRIA on their GDP per capita over the last three years - Essay Example Spain and Austria indicate a greatly positive linear pattern. The variation surrounding the pattern values are distinguished by a quasi normal distribution with possibly levy distribution for far conclusion. Advancing nations make evident the percentage increase of values far below the average percentage increase for significant advanced economies. This signifies a deficit despite the huge relative development rates. Authentic economic development has been analyzed statistically from the time when Kuznet’s efforts on accounting of national income and collective element inputs were applied. Hodrick and Prescott (1980) brought in a concept of 2 components, initiating a model of 2 component economic development an economic pattern and a variation of business cycle factors. The pattern component is accountable for the long lasting development and describes economic effectiveness. In the end run, the variation component of economic development has to possess a 0 average value. In t he year 2010, shakes of the Global economic crisis let down the Spanish asset bubble leading to an asset collapse. Development trembled and unemployment started to increase. The asset let down brought about a disintegration of credit as banks crashed into huge decreased lending, leading to a depression. As the economy went down, the government revenue crumbled and government debt started to increase fast. By the year 2011 the nation encountered economic problems and was drawn in the European sovereign debt predicament. In the year 2012, the rate of unemployment began to rise again to a record height of 25% (Kitov, 2012). On 25th May 2012, Bankia during this period the 4th leading bank of Spain with 12 million clients, asked for an assistance of â‚ ¬19 billion, the huge bank assistance in the country’s history. The new running by Jose Ignacio Goirigolzarri established losses subsequent to taxes of â‚ ¬4.3 billion (2.98 billion taking into consideration an economic credit ) in comparison to a profit of â‚ ¬328 Million established at what time when Rodrigo Rato was at the top of Bankia till May 9, 2012 (Kitov, 2012). The Austrian Economy has eroded the disaster well at the rear of an export leading recovery. Austria like other nations relying on export economies were hit hard by the crisis however the present recovery efforts present a leading chance to empower change efforts particularly in the following spheres. First, subsidized paths in early retirement need to be removed, secondly work incentives of less skilled employees need to be empowered and their expense of employment decreased. Thirdly, early child care facilities and full day learning should be developed. Fourthly, education restructuring need to advance and finally competition should be advanced in network service industry in addition to liberal fields. These restructuring directions are fundamental for the prospective development performance. This is for the reason that positive exte rior shakes at the back of European incorporation will, in large extent, not advance with similar intensity as in the last 3 years and drivers of development will rely largely on domestic resources. Economic vulnerabilities, while low in global assessment, have advanced. Public economy became worse marked by the crises, led by flexible

Research Paper on Ethical Dilemma Example | Topics and Well Written Essays - 1000 words

On Ethical Dilemma - Research Paper Example , people with work experience, or exposure gained through a Master’s in Business Administration degree frequently find themselves better equipped for the exam (Sterret, 1906). This is because accountancy is the language of business, and pertains to this area of professionalism only. Accountants, once qualified, become part of associations of accountants in their country. For example, in the USA they become part of the American Institute of CPAs. In the UK, they join a different institute, namely the Institute of Chartered Accountants UK. Similarly, different institutes in different countries acknowledge the professional services provided by their accountants (Garber, 2008). Accountants report facing very challenging and rewarding careers, but at the same time, face numerous ethical dilemmas due to the sensitive nature of their work. The reason why an accountant’s work is sensitive is that they are responsible for handling the finances of other people, as well as corresponding to the higher authorities in the government. This level of responsibility binds them to follow a certain code of ethics in their line of work, as professionals. The aforementioned associations, to which these accountants belong, provide this code of ethics. In England and Wales, for instance, accountants follow the code of ethics implemented by the Institute of Chartered Accountants of England and Wales (ICAEW). This code is similar in all countries, and entails five main traits to be present in every accountant’s work. First is integrity, which requires total honesty and straightforwardness from the accountant while engaging in any business relationship. This helps maintain the reliability, of both the accountant and the firm that he or she represents. Next is objectivity, which requires that any professional actions taken by the accountant be uninfluenced from any biases or conflicts of interest. The accountant needs to remain impartial while making decisions, and unhindered by the

William Blake English Coursework Essay Example for Free

William Blake English Coursework Essay From the poems that you have studied, what have you learnt about Blakes attitude to the treatment of children in his time? How does he try to persuade his reader to empathise with his characters? Which poem (or poems) do you think best achieve this aim, and why? One of Blakes main influences was the society in which he lived in. William Blake was born on November 28, 1757 in London. Blake was influenced by events in both the French Revolution and the Industrial Revolution, by the attitude of Jean-Jacques Rousseau. They inspired a new way of looking at the world. Blake thought that imagination was the force of art, and people thought his art was too adventurous and unconventional for that time. William Blake witnessed the effect Britains war with republican France had on society, and he talks about this in London (Songs of Experience) and The Chimney Sweeper (Songs of Experience) He had radical religious and political ideas, which led him to write Songs of Innocence and Songs of Experience. In a lot of Blakes poems, he tackles the issue of child labour. After the industrial revolution, with a rise in population came a rise in the number of children being made to work. An employer could pay a child less than an adult, and children were useful for more jobs, for example when Blake wrote The Chimney Sweeper. In both of The Chimney Sweeper poems, Blake attacks the treatment of children at the time. The first one, in Songs of Innocence, shows a naà ¯Ã‚ ¿Ã‚ ½ve view of how a child at the time felt. The first three stanzas are negative, starting with When my mother died when I was very young, and describing, thousands of sweepers were lockd up in coffins of black. But this poem shows children have a positive outlook on life, with the final three stanzas being positive. It talks about an Angel who set them all free. I think Blake is writing about God, and the children will be set free after being in their coffins and after death, and that all the children are happy in heaven. Blake is trying to convey the fact that the children do not fear death, perhaps because it is better than their lives. In the last stanza, Blake writes, Tom was happy warm, and he says the children are not worried as if all do their duty, they need not fear harm. This is slightly didactic, which is what a lot writing f or children was in the eighteenth century, but this last line also comes across as sarcastic and angry, as if Blake disagrees with what the children have to do in order to feel safe. The Chimney Sweeper in Songs of Experience is a contrast to The Chimney Sweeper in Songs of Innocence. In this version, Blake has taken on the persona of the chimney sweeper, and the chimney sweeper has been influenced by society. He has realised the faults of society that he had never noticed before. It still shows the children making the best out of life, but this time the chimney sweeper is questioning this, saying Because I was happy upon the heath, that They clothed me in the clothes of death. Blake is implying that because the children are happy doing these jobs, that the adults think this is doing them no harm. Religion plays a part in this poem, as it is mentioned a lot in the poem itself, saying his mother and father have gone up to the church to pray and are gone to praise the God his Priest King. Blake is conveying a message that it is hypocrisy; the mother and father in the poem are good religious people, but even so they are still exploiting the children. Another poem where Blake writes about children is The School Boy (Songs of Innocence and Experience). In this poem, Blake has written it to persuade the reader that children should not go to school, and uses phrases like O it drives all joy away! and The little ones spend their day/In sighing and dismay. Blake is trying to make the reader agree that there is something wrong with society, and that they are doing wrong by making innocent children go to school, when they should be free. At the start of the poem, Blake represents the schoolboy as a skylark (And the skylark sings with me). A skylark is associated with the morning and therefore connected to the children, and then connected to the boy himself. The skylark only sings in the sky, and the skylark is often used as a nickname for someone who is doing well, and this is why Blake used this particular bird to represent the schoolboy. Later in the poem, Blake refers to the schoolboy as a flower bud, using a metaphor to say the schoo lboy is beautiful and should be free. In The School Boy, Blake uses a contrast of positive and negative words next to each other to create an oxymoron. He uses phrases like blossoms blow away and the tender plants are stripped to highlight the fact that the schoolboy cannot experience the freedom as it has been taken away from him. The positive words are blossoms, tender and plants, but the contrast is used by adding words like blow away and stripped. The School Boy is similar to both The Chimney Sweeper poems, as Blake is attacking the way people were treating children. Blake believed that children should be free, otherwise The little ones spend their day/In sighing and dismay, and that they should not have to work or go to school (But to go to school in a summer morn,-/Oh it drives all joy away!) but to enjoy freedom and innocence. Blake refers to children in London (Songs of Experience). In the first two stanzas, Blake uses repetition and alliteration to create a mournful atmosphere. In the first stanza he uses words like wander, weakness and woe. This creates the scene of London; making it seem depressing and slow. In the second stanza, Blake repeats the phrase In every to draw attention to the points he is making, that nobody is happy and everyone is fearful. In the third stanza, Blake brings in religion, which is also clear in The Chimney Sweeper (Songs of Experience). Again, he is attacking religion, describing the church as blackning. He also refers to the chimney sweeper, saying How the Chimney-sweepers cry, which is very similar to The Chimney Sweeper and also shows he does not agree with it, by saying the children are crying. Blake says even infants are upset, with the new-born Infants tear. Blake makes the reader feel sorry for the children, by describing them crying, and using words like youthful and new-born, which makes them sound naà ¯Ã‚ ¿Ã‚ ½ve and innocent, and this makes the reader agree that they shouldnt be made to feel fear or be upset. Blake also makes the reader empathise with the children and infants in Infant Joy (Songs of Innocence). Infant Joy represents an innocent baby, who has come into a world where everything is expected to be joyful and well. It is as if Blake has adopted the persona of a mother or father, writing about how the child has come into the world. Blake is saying that all babies are happy, by using phrases like I happy am and Joy is my name. He is implying the baby is joy and expects joy. The reader immediately warms to the infant, because at the time people believed babies to be sinful, but Blake wrote about them as innocent. Blake believed children only did wrong because of the effects on society, and the baby in Infant Joy is represented as not yet part of society as it has no name (Joy is my name). Blake also describes how the baby is not only happy himself, but also brings joy to others around him, by saying Thou dost smile. This is one poem where Blake writes about a child or an infant being happy, innocent and free, as most of the others describe children as being trapped or upset. Infant Sorrow (Songs of Experience) is another example of a poem like this. It is a complete contrast to Infant Joy and it is not seen from a real babys point of view, so it is not a joyful or naà ¯Ã‚ ¿Ã‚ ½ve outlook on life, but it shows a more real view from the baby that is wise. The baby has been brought into a world of suffering, not joy. This world does not welcome the baby, but Blake describes how My mother groand! my father wept./Into the dangerous world I leapt. Both stanzas in the poem use a lot of plosives, like piping and bound, which makes the poem sound abrupt, and makes the reader more shocked. The phrase Like a fiend hid in a cloud, makes the baby sound like a devil in the thundercloud, and that the baby is seen as threatening and unwanted by the family. The reader automatically sympathises with the baby and the way the baby has been welcomed into the world. Many of Blakes poems highlight the treatment of the children, and I think the poems that best achieve this are the ones Blake wrote for Songs of Experience, as these are usually cynical views that draw the readers attention and makes the agree with Blake.

Fast Food Nation Essay Example for Free

Fast Food Nation Essay The idea of â€Å"fast food† has been around since before the 1920s. However, the real emergence of the industry was not until the late 1940s following the Second World War. Military based towns were desolate during the war. Once the war was over, there were many more mouths to feed and more places to put restaurant franchises. This coupled with the passing of Eisenhower’s Interstate Highway Act and the sheer drive of fast food pioneers allowed franchising to be very successful. People were able to take their new cars on the highway and take convenient off-ramps to â€Å"speedee service† restaurants (Schlosser, 20). Ray Kroc, founder of the McDonald’s corporation, has created a revolutionary franchise that has become a household name all over the world. There are many theories on how this and other fast food corporations reached such success. One of the major reasons is the strategic segmentation of the human race; groups of people have been targeted as prime consumers of fast food. To consume, by definition, is to purchase goods for one’s own desires. The fast food industry has become just that, a desire to people of all statuses in society. In Eric Schlosser’s Fast Food Nation, the impact that the fast food industry has on children, parents and the foreign population as consumers is arguably detrimental in its use for economic success. The fast food industry targets many demographic groups in our society. Children are subjected to the billion dollar advertising campaigns that fast food restaurants create. Kids are enticed to purchase fast food before they can even earn money. This is where the industry makes their killing; by advertising to young children, parents are pressured to buy goods from the fast food restaurants. It’s not just getting kids to whine. It’s about giving them a specific reason to ask for the product† (Schlosser, 43). Although it is not the children specifically giving the cashier money for products, they have the tremendous power of leverage with their parents. Starting with a broad look: the restaurants themselves often times have a play area for children, McDonald’s being most notable for this. They create characters, such as Ronald McDonald and friends, to make kids feel like they are in a fun house or that the restaurant truly cares about each child. Taco bell’s chihuahua was a â€Å"cute† puppy for kids to love as well (Schlosser, 43). Kid’s meals in most fast food places are served with toys to play with. Fast food corporations began the process of synergy; they were signing with other major businesses to put popular toys in their meals. For example, Wendy’s signed with NCAA for action figures, McDonald’s signed with Ty for Beanie Babies and Pokemon cards (Schlosser, 47). When children found competition with other children to â€Å"get the next toy first,† there was a reason to come back to that restaurant. Even the color scheme on the packaging the meals come in is bright and exciting. Why would any child say no? The parents of these children and teens are also affected by the fast food industry. As previously mentioned, children pressure their parents to buy goods from fast food chains. Parents consume these goods for themselves but also represent their children, which makes up an entirely different consumer group. Fast food caters to those parents who are short on time, money or both. Parents who work long or unusual hours can count on a nearby fast food restaurant being open at all hours. Even when families are constantly on the move, a drive-thru is a quick and easier way to eat than making a meal at home or sitting down in a restaurant. In addition, parents who struggle with every penny they have can buy their family meals for a fraction of alternative options. McDonald’s company historian says, â€Å"Working-class families could now afford to feed their kids restaurant food† (Schlosser, 20). Parents want to give their children the best; being financially able to take them to restaurants is a value that could now easily be attained with the emergence of the fast-food industry. Fast food chains have expanded beyond American borders for potential growth. McDonalds alone has over seventeen thousand restaurants in over 120 countries globally. That number does not include KFC, Pizza Hut, Burger King or Domino’s Pizza. They all receive a majority of their profit through overseas markets. Fast food chains symbolize Western economies and therefore, seen as the channel to economic prosperity in countries that are struggling (Schlosser, 229). Natives of Kuwait, Saudi Arabia and countless other nations literally lined up for hours outside of brand new fast food franchises to purchase American food (Schlosser, 230). The billionaire responsible for bringing McDonald’s to Japan went as far as saying that eating their hamburgers would make them white, blonde and taller in stature (Schlosser, 231). The campaign to Americanize the world is more overwhelming now with people in every corner of the globe spending their money on American fast food. The saying â€Å"you are what you eat† is heavily campaigned outside of the United States. People are consuming KFC, Burger King, Pizza Hut and McDonald’s food in hopes to become more like Americans. After reading Fast Food Nation and analyzing this specific aspect of the fast food industry, I am able to form my own opinion. My first and foremost reaction to all of this is about health issues. There is a huge problem with feeding children food that is lacking in the nutrients necessary to grow and reach their highest potential in the future. Parents are feeding their children fast food but what were they [parents] fed as children? There was a lot more emphasis on home-cooked meals and the family sitting down for dinner every night back when today’s parents were growing up. Children are drinking sodas, eating processed hamburgers and other greasy foods without any previous knowledge to make that decision. They are not taught about nutrition and what they are really putting in their bodies before nagging their parents to get the latest toy in a happy meal, as an example. The most important years in a person’s life should be sustained with the best nutrients possible. I know that personally, my mother cooked a majority of my meals growing up and having fast food was a treat. Now I can make educated decisions on what foods to consume. I think that anything in moderation is acceptable; it is the families that get a different fast food meal four or five times a week that concern me. Along the same lines, parents are not setting the right examples for their children when they stop at the local drive-thru to grab dinner. There must be a balance between stimulating economies and sustaining healthy lives of all ages. In Fast Food Nation, Eric Schlosser describes children, parents and people living outside of American borders as targeted consumers by the fast-food industry. Kids are subjected to advertisements and several other ploys so that they will coerce their parents to buy them products from fast-food restaurants. Because they are such a large influence on the consumption of fast food, they are directly targeted as consumers. The parents are affected both indirectly and directly as consumers; they consume fast food for themselves and their children. Fast-food chains have made it convenient for parents who work atypical hours and those who cannot afford other meal options. With the success of the fast-food industry in America, corporations have moved their efforts to international patrons. Fast food has become a major symbol of Western living and is highly desirable to many foreign nations. The consumers’ love of fast food proves economic success, but does it show success in other aspects of human life? People have become so accustomed to purchasing fast-food meals that the entire standard of nutrition and healthy living has gone down; we truly are a fast food nation.

Nissans Need for Leadership and Change

Nissans Need for Leadership and Change Case Summary The case point of departure is Nissans troubled financial position and loss of credentials in 1999. As a Japanese company Nissan had built impressive manufacturing platform for its 43 car models. However due to poor business decisions in the past the company profitability suffered, hence the need for a new leadership. Carlos Ghosn stepped in at 1999 promising to turn the company around in two years. The case describes the challenges that he dealt with in restructuring the company, building trust trough transparency in operations and promoting new type of leadership styles at Nissan. There are internal and external factors that affected the Nissan performance prior to Carlos Ghosn arrival as COO. The internal factors refer to the current management style that focused on short-term performance and technology development and neglected the customer satisfaction and service. The management showed ignorance to designer trends and customer preferences, which had weaken the Nissan brand image. The external factors refer to the devaluation of the yen in relation to the US$. The economic conditions were not in a favor for Nissan as the government support to the industry seemed to evaporate. The rating agencies: Moody and Standard Poor threaten to lower the Nissan investment rating from investment grade to junk if Nissan did not acquire support from another car company. The exam requirement is about evaluating the Carlos Ghosn approach in turning Nissan around in relation to the following aspects: 4 Question 1 Resistance to change Was resistance inevitable? What were the underlying causes of the resistance? With Carlos Ghosn becoming the new COO the managers and the employees probably had mixed fillings about what his intentions were in relation to their job security. Known as the Le Cost Killer Ghosn did not hesitate to challenge the current organizational culture and internal processes. The core of the resistance at Nissan was the COO Brazilian ethnicity with Lebanese heritage and cultural differences of approaching the problems. It is well known that the Japanese management culture is masculine with large power distance and obedience to the higher ups (Hofstede). Ghosn had shown a proactive management style at Renault by improving cost-efficiencies and due to the good management record previously, he was headhunted and become a COO of Nissan. It is logical to assume that the new COO should be someone who knows the local culture and customs, but in this case Ghosn was probably aware of the fact that despite of his shortage of knowledge about it, he had an advantage to have worked on four continents and overcome cultural differences. Previously in 1991 Nissan had been successful by producing good quality cars, but the company distanced itself from the customers needs of stylish, innovative cars. The company stall and later the disruptive management style which was short-term market share oriented, instead of long-term profitability oriented, contributed to the Nissan need of strategic change. The keiretsu investments in suppliers equity and real-estate had created a false security net. The keiretsu tradition is wide spread in Japan and in that sense Nissans managers believed that the investments equal to loyalty and cooperation within the suppliers family. It could be assumed that despite the higher purchasing costs the Nissan managers did not terminate the unprofitable relationships due to vertically-integrated long-term interdependencies. The managers involved in the negotiations and decision making probably had been afraid of losing their jobs and status quo if the plant closes down and discontinue the supplie rs relationship. In order to overcome the challenges Ghosn implemented the Nissan Revival Plan. In the plan he set strategic targets to be reached by 2001. His plan was to reduce cost by closing down unprofitable plants, terminating keiretsu agreements, developing new cars and improving the Nissan image. One of the reasons why Ghosn was careful about the Japanese culture was the agreement that Hanawa made with Renault before the strategic alliance took place. The agreement stated clearly that the new COO has to stay sensitive and in respect to the Japanese culture. Without the cross-functional teams the resistance of implementing the change would have been too strong for Ghosn to execute its plan. The CFTs were members of key business operations and with their sub-teams they reported back to the supervisors. Ghosn put and emphasis on accountability and responsibility by eliminating positions that did not have direct influence on the company performance. The resistance was inevitable due to Ghosn mana gement style, however in the process of restructuring he managed to convince the managers that the new strategic approach of decentralization will benefit Nissan, respectively the employees on the long run. Question 2 Organizational culture In your opinion how did different parts of the Nissan organization feel about Ghosn and why? Was Ghosn successful in enlisting their support? The paradigm of the delayed decision-making process and the informal meetings in order to achieve consensus as well as aligning the decision making process must have caused tensions with the Ghosn arrival. However when he assembled the CFTs, he restructured the organization by flattening the decision making process. Within the organizational restructuring Ghosn implemented the matrix structure, which required change in the leadership styles within Nissan, as well as change in the working process. Five factories were closed and 21,000 jobs within management, manufacturing and dealer net were reduced in the process. As a gaijin Ghosn had to prove to the media, the investors and the stakeholders that his NRP requires the Nissan employees full cooperation and trust. The performance based incentive 6 system in terms of cash and stock options was unknown in the Japanese culture before. Also the seniority reward system had been removed and replaced with KPI (key performance indicators). This caused insecurity within the workers and lack of cooperation, especially among the older managers who probably had expected their rightful rewards. There must have been strong resistance within the different parts of the organization due to Ghosn carrot and the stick way to put things in perspective. By dissolving unprofitable production and demanding responsibility from the managers he showed determination and also concern about the Nissan organizational culture. In the process he enlisted the organizational parts on his side by letting the managers to be involved in the restructuring as well. Ghosn successfully executed the NRP as the case describes, Nissan had the best financial performance in history. He also managed to reduce the purchasing costs by 20%, the supplier base and the keiretsu influence. Question 3 National culture How pronounced have cultural differences been between Ghosn and the organization? Was culture a helper or hinder for Ghosn? As described in the text under Addressing national cultural issues career advancement can only be achieved by Nennkou Jyoretu, where the senior manager had the power, and the responsibility of the decision-making. Although the managers had control over the operations, the team-members were hindered of contributing in the decision-making, hence the slow development process. The fear of loosing face and failure disrupted the value chain at Nissan and when Ghosn came on board, he had to make some restructuring changes and to adjust the power distance. Japan is known for high employment security country and employees take pride in their work. However, Ghosn faced a challenge discovering that every team believed that their department is not responsible for Nissan problems and therefore unaware of the fact that the company is close to bankruptcy. The formal and informal decision making was not efficient at Nissan as the managers did not follow-up on their orders. There was too much focus on the functional structure and cost per unit. 7 Instead the managers should have focused on the customer satisfaction and meeting the investors demands for improving the earnings and the stock value. Ghosn listed five urgent problems that Nissan was facing and despite the cultural differences he believed that diversity was a strength rather than weakness. He communicated the 3 managerial principals to the employees: transparency, execution and communication. With his open management style he turned down barriers of power and empowered the middle management by establishing the cross-functional teams. Despite the major cultural differences between Ghosn and the organization it worked well in the end due to Ghosn leadership skills of letting the employees to contribute to the changes by involving them in the decision management the initiation process and the implementation phase. Question 4 Luck and timing Would Ghosn and his cross-functional team been able to make the same changes a few years earlier? There are some pros and cons in answering this question. As mentioned in the text the government practice of bailing out troubled companies did not appear in the case of the bankrupt financial house Yamaichi. This event played a psychological role for the Nissan employees and Ghosn used it cleverly to steer his new strategy. Carlos Ghosn has a background as VP at Renault. The management skills and resources acquired at Renault most evidently helped him to execute the strategy changes at Nissan. This raises the question whether he could be capable to execute such a management Excellency at Nissan without the management experience at Renault, probably not. A few years earlier Ghosn would not have had the support from Hanawa. The cross-functional teams worked well due to the internal and external economic conditions. They were with the sole purpose to drive change and transform Nissan from a consensus culture, where those with different opinion did not have to chance 8 to pledge their point of view to a consensus culture with roots to the western organizational culture style. In 1999 Nissan had probably reached the lowest point in financial performance and brand equity. Few years earlier the situation was bad, but not worse in the financial sense. 9 Additional question Other aspects of the evaluation Renault Nissan alliance The CEO Hanawa gained an alliance with Renault who took 36,8% equity stake in Nissan. Hanawa negotiated agreement as follows: Nissan retains its own name The Nissan CEO would continue to be selected by Nissan board of directors Nissan would take the principal responsibility to implement the revival plan Benefits Economy of scale New markets Shared distribution Sharing technology and know-how Developing new technology based on the shared experience Being able to react timely to the market needs Benefits for the both companies By selecting the most committed suppliers, the number of the suppliers can be reduced, hence gaining advantage of controlling the suppliers for price negotiation Sharing the same platform in production To secure smooth transition in the alliance Cooperation comity secured the implementation of the decisions taken during the transition period The managers acted upon the transition decisions, become better to give feedback and follow through New ideas of synergies merged in the aftermath

Is Stereotyping Contagious? Essay -- essays research papers fc

Is Stereotyping Contagious? "Recent research indicates that the gap between male and female students' mathematics achievement is gradually beginning to diminish (Gutbezahl, 1995); however, female students are still underrepresented in advanced mathematics classes as well as in careers involving mathematics (Kerr,1994; Stage & Maple, 1996)" (Drzewiecki and Westberg 1). This should concern society including parents, teachers, and students. Carmen Keller is one that has explored the topic of a male driven mathematical field. The goal in her article, " Effect of Teachers' Stereotyping on Students' Stereotyping of Mathematics as a Male Domain" is to discover and prove one aspect to this male domain. This being, students of teachers who tend to stereotype mathematics also tend to stereotype mathematics. Throughout the entire article, Keller supports her thesis very well. The data she uncovers and develops is reliable, because she considers and eliminates features that could possibly factor into her research. She controls external and internal influences such as: school grade, school track, previous achievement; and interest and self-confidence, respectively. Great research data and analysis helps the reader feel supported and the logical information helps connect society and sciences. The following information is a summary of the data and interpretations provided in Carmen Keller's article found in The Journal of Social Psychology. Keller examines an internal influence that effects education, students' perception of mathematics as a male domain. With support of other research she provides, in short, the students' beliefs and their performance are correlated. Meaning that when comparing graphs of student beliefs on gender success in mathematics and actual success, the graphs follow a similar pattern. Through personal experience, I have found this to be true. Students that have positive views about a particular subject tend to be more interested, thus performing better. This also works on the other end of the spectrum. Negative views deem less effort, which produces results below possible accomplishment. The student is not all at fault for these beliefs; they are influence by an outside source in some way. Whether this outside influence is a fellow student, parents, siblings or teachers I feel I still need some more proof. Keller is tryi... ...nces that she did not control. Carmen Keller's article was very informative. Some of the data may have been slightly complicated for an average consumer, not educated in statistics. I have always questioned why I have found more males in my math classes throughout my education and while researching my possible mathematical careers. Now, after reading Keller's article, I have more of an understanding about one of the contributing factors found in the gender-divided mathematical field. Works Cited Drzewiecki, L. and Westberg, K. "Gender Differences in High School Students' Attitudes Toward Mathematics in Traditional Versus Cooperative Groups." The National Research Center on the Gifted and Talented. 1997, Spring Newsletter. Gutbezahl, J. "How Negative Expectancies and Attitudes Undermine Females' Math Confidence and Performance: A Review of the Literature." ERIC Document Reproduction Service No. ED 380 279. 1995. Kerr, B., "Smart girls too." Ohio Psychological Press 1994. Stage, F. K., and Maple, S. A., "Incompatible Goals: Narratives of Graduate Women in the Mathematics Pipeline." American Educational Research Journal (1996): 33, 23-51.

The Tragic Irony of Fahrenheit 451 :: Fahrenheit 451 Essays

The Tragic Irony of Fahrenheit 451 " 'Happiness is important. Fun is everything. And yet I kept sitting there saying to myself, I'm not happy, I'm not happy.' " (70). Fahrenheit 451 is one of the most famous of Ray Bradbury's novels. Originally published in 1953, it portrays a futuristic world in the midst of a nuclear war. The totalitarian government of this future forbids its people to read books or take part in any activity which promotes individual thought. The law against reading books is presumably fairly new, and the task of destroying the books falls to the "firemen." One of these firemen is Guy Montag, the main character of the book. Montag and his crew raid homes, burning any books they find before a crowd of onlookers. Regardless of this, happiness is of central importance in this future world. Unfortunately, Montag is unhappy with his life for most of the book. Montag's unhappiness is ironic until his self-awareness turns it tragic. The ideal of this future man is to be happy. That is all that is wanted. This idea can be exemplified by the following quotes: " 'Happiness is important. Fun is everything" (70). " 'What do we want in this country, above all? People want to be happy, isn't that right? Haven't you heard about it all your life? I want to be happy, people say. Well, aren't they? Don't we keep them moving, don't we give them fun? That's all we live for, isn't it? For pleasure, for titillation?' " (65). " 'We have mobilized a million men. Quick victory is ours if the war comes . . . .' 'Ten million men mobilized, but say one million. It's happier.' " (91). As you can see, the people of this world only want to be happy. They don't care about anything else, such as politics or the economy. They only want to be happy. At the beginning of the book, Montag appears happy. He is seen burning a house and is thoroughly enjoying himself. At one point, he thinks, "It was a pleasure to burn" (19). A little later, he thinks "he would feel the fiery smile still gripped by his face muscles, in the dark" (19). It seems now that he is completely happy with his life. After the house is burned, Montag begins to walk home and is met by a young girl named Clarisse McClellan.

John Steinbeck’s The Grapes of Wrath and William Faulkner’s The Sound and the Fury :: essays papers

John Steinbeck’s novel, The Grapes of Wrath, and William Faulkner’s novel, The Sound and the Fury Throughout history, many devastating economic, social, and environmental changes have occurred causing people to rise and overcome immense odds. In the 1930s, The Great Depression and the Dustbowl Disaster, a drought with horrific dust storms turning once-fertile agricultural lands of mid-America into virtual wastelands, forced thousands of destitute farmers to pack their families and belongings into their cars in search of agricultural work in central California. Years of degradation stemming from the end of slavery beginning at the conclusion of the Civil War destructed the old southern aristocratic families. These different external influences impact on the characters is seen in John Steinbeck’s novel, The Grapes of Wrath, and William Faulkner’s novel, The Sound and the Fury. Steinbeck illustrates and advocates drastic external changes in the economy and life style of the downtrodden migrants, as he follows the Joad family from Oklahoma to California. Faul kner depicts the decline of the aristocratic south through the eyes of the Compson children. The external changes, The Great Depression and the Dustbowl, affected the Joads economically and emotionally. By economic standards the Joads were poor before the Dust Bowl. However, they believed they had economic value and importance by working their own 40 acres of land. â€Å"Grampa took up the land, and he had to kill the Indians and drive them away. And Pa was born here†¦ Then a bad year came and he had to borrow a little money. An’ we was born here. And Pa had to borrow money. The bank owned the land then, but we stayed and we got a little bit of what we raised†(Steinbeck 45). Losing the farm, being forced to leave their home in a search of work, meant the loss of their social values. To the Joads, value and life importance rest in working the land and this ideology of the past made their emotional adjustment to being a wondering, an â€Å"Okie,† even more difficult. "The moving, questing people were migrants now. Those families which had li ved on a little piece of land, who had lived and died on forty acres, had now the whole West to rove in. And they scampered about, looking for work; and the highways were streams of people, and the ditch banks were lines of people.

Universal Education

11 important Problems of Universalization of Education and their Remedies SWASTIK Universalization of Elementary Education is Constitutional directive. Education is every body's birth-right and it is binding on any government to provide facilities for education for children who are born and reach the school-going age. It was stipulated to achieve Universalization within 10 years from the introduction of Constitution and that is by 1960. But it is now more than three decades after the scheduled time.Now the problems with certain possible remedies to solve them have been discussed as follows: (1) Faulty Policy of Government: The constitutional directive is that states shall endeavour to provide free and compulsory education to all children until they complete the age of 14 years. But it is a matter of regret that the prescribed goal has not been reached as yet. The main cause for this is that the policy of Government was based on idealism. Basic education was accepted as the form of na tional education.Being inspired with this aim, work started to convert the existing primary schools into basic schools. India is a vast country with a very large population. Money was too much in shortage for implementation of so expensive a scheme of conversion of a large number of Elementary Schools. Government has also admitted this. In such a situation, the best policy would have been to make separate treatment for the basic schools along with the general primary and middle schools. (2) Political Difficulties: Education is the basis of democracy.It is necessary to educate the citizens in order to make democracy a success. But so far the Government of India has not been able to devote their full attention towards education. Main reason is that since the attainment of Independence, Government had to face the problems of food, of inimical neighbours, the problem of Kashmir, the problem of linguistic states etc. Those problems still exist and these problems have all along forced to allocate so much money that Government has not been able to devote their due attention for elementary education.The Government is responsible to solve the political problems; the Government is also duty-bound for smooth progress of public education. On no account, this indifference of Government towards universal primary education could be justified. (3) Faulty Administration of Education: In most of the states the responsibility of universal primary education is on the authorities of Blocks, Municipalities and Educational Districts. The progress of expansion of primary education gets slow because of the indifference and incapability of these institutions.In fact, it is the responsibility of the nation to educate its citizens. It is necessary that the Government of India should take upon itself the sacred work of universal enrolment and universal retention at the Elementary stage. In fact it is the responsibility of the action to educate its citizens. (4) Dearth of Money: Inadequacy of money is a serious problem that confronts primary schools. Income of the local institutions responsible for primary education is so much limited that they are totally incapable of meeting the expenditure of compulsory education.To meet the requirements of compulsory basis education it was estimated that an annual expenditure of Rs. 269. 5 crores will be required. But in the First Five Year Plan the allocation was Rs. 93 crores and this allocation was reduced to Rs. 89 crores in the Second Plan. So sincere and honest efforts should be made to educate as many children as possible so as to banish illiteracy to the maximum extent possible. Only after abolition of illiteracy, quality of education as a matter of importance should come. (5) Dearth of Trained Teachers: There is shortage of trained teachers to make Elementary Education Universal and compulsory.Nowadays, the young teachers do not wish to work in rural areas. But the fact remains that majority of Primary Schools are in rur al areas. The chief reason of non-availability of suitable teachers is that teaching work is not attractive for many persons, since the salary of primary teachers is hopelessly low. The condition of Scheduled areas is still more miserable. The hilly and impassable jungle areas with very poor communication and transport facilities fail to attract the present day luxury-loving young men.Teachers should be provided with proper residence in the villages of their work. The question of Women teachers is very much special. So the question of teacher's quarters, residential schools, especially residential Ashram Schools in the Scheduled areas should be provided. The quality of teachers can be improved by executing a training progrmme for the untrained teachers in service on basis of study-leave basis. (6) Establishment and School Buildings: Even the Third and Fourth All India Educational Surveys indicate that even now there are lakhs of villages and habitations without schools.There are nea rly 4 lakhs schoolless villages in India which are to be given schools. It is not that easy to provide necessary funds for setting up such a large number of schools with buildings and other equipments. In order to meet this problem of new buildings along with the existing schools in private houses, temples, verandah of rich persons, residence of teachers etc. should be met by construction of low cost houses of thatch or tile with local materials; looking to the weather conditions of certain places open air stands may be taken up in the ShantiNiketan pattern.All the same, the Primary schools should have accommodations of their own as far as practicable. Problem of school houses along with the problem of lack of teachers in all the primary schools can be solved through shift system in the existing schools. In order to enrol the additional age-group 6-14 children additional section rooms should be constructed. (7) Unsuitable Curriculum: The curriculum for primary schools is narrow and unsuitable to the local needs. The curriculum should be interesting for the children for its continuance.Learning by work should replace the emphasis on monotonous bookish knowledge. Education of craft should be given in the primary schools in accordance with the local needs and requirements. But the schemes of craft education in the primary schools should not of highly expensive ones. (8) Wastage and Stagnation: It is another major problem and great obstacle for universalization of Elementary Education. Out of every 100 students enrolled in class – I more than half leave schools by Class IV, only 32 pupils reach class V and only 26 reach class VIII.This is due to the lack of educational atmosphere, undesirable environment, lack of devoted teachers, poor economic condition of parents, absence of proper equipment etc. In order to check such massive wastage and stagnation at the primary stage, existing educational system and curriculum should be reformed, teaching method should be interesting, school buildings should be adequate and neat and clean, and the parents should be educated. These may help the problem of wastage and stagnation to be solved. (9) Natural Obstacles: Natural barriers are the great obstacles in the way of expansion of compulsory education.The village and small habitations in areas of Himalayan regions, Kashmir, Garhwal, Almora with less population are situated in distances apart. So also the desert areas in Rajasthan, the dense forest areas in Madhya Pradesh, Orissa, Assam and many Southern States create problems for expected enrolment. These are very very difficult areas with lack of communication and of Education and School Organization absence of transport. It is desirable to make provision, for schooling facilities even in small habitations without leaving much for mobility of small children in the severe cold, heat or heavy rains 10) Social Evils: Social evils like superstition, illiteracy faith in ancient conventions and customs , child marriages, untouchability, pardah system etc. create innumerable obstacle in the expansion of compulsory primary education. Still man; persons get their sons and daughters married at a very minor age against the Child Marriage Prohibition Act and deprive these school-going children of the fruits of education. Because of illiteracy and ignorance these social evils grow. The educated young men and women should volunteer themselves to remove these evils of society in their neighbourhood.Against these social evils, the work of expansion of universal enrolment should not be slackened, since social evils flourish because of illiteracy and ignorance. (11) Language Problem: 1961 Census reports about 826 languages and 1652 dialects in the country. The Constitution of India, 1950 mentions 14 languages, which can be made medium of education. Compulsory education has not been fully introduced among the Scheduled Castes and Scheduled Tribes and denotified tribes in the country. This is d ue to the hindrances of languages as medium of education.In the Five Year Plans the incentive programmes of free text-books, free uniform, stipends in hostels, and conversion of Residential Ashram Schools etc. do not improve matters much. The responsibility of education of these castes and tribes, who are staggering under the weight of misery and poverty for centuries, should not be left alone on Govt. Voluntary and philanthropic organization and people should come forward to assist the Government in this sacred and significant work of the nation.